What we do
We compare credit cards, savings rates, mortgages, and bank bonuses. Every material number carries a verification date. Offers are matched to credit score ranges so you see products you can realistically get approved for.
What we are not
We are not a bank, lender, card issuer, or advisor. We do not open accounts for you. Affiliate relationships are disclosed on every page.
How the site is built
Static Astro site, git as the content store, hosted on Cloudflare Pages in production. Rate benchmarks pull from official APIs (FRED, Freddie Mac PMMS). Content production uses a multi-agent pipeline with compliance gates. Staging currently lives under HeyLead previews while inventory is built and the site stays noindexed.
Who runs it
Founded by Martin M. (HeyLead LLC), a performance marketing operator with long experience in SEO, analytics, and affiliate-aware content systems. Nights and weekends project alongside client work.
Roadmap (honest version)
- Now: rates layer, bonuses hub, card database shell, compliance pages, evergreen guides.
- Next: real affiliate offers, live newsletter, public index once inventory and trademark checks clear.
- Later: deeper loans and credit hubs, audience layers (military, students, newcomers), calculators.